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How It’s Done

WE HAVE THE EXPERIENCE TO MAKE YOU A MARKET LEADER

Bringing together all the elements necessary for success, doesn’t just happen. It takes top-notch research, accurate consumer insights and talented people—all working together.

300m is sought out for its expertise in creating market leaders. We’ve done it for other clients, we can do it for you.

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INSIGHT

This is our discovery, data mining, research and goal setting phase. Depending on volume and reliability of existing information, and budget, we may recommend primary research at this point to explore or prove/disprove hypotheses developed in the Insight phase.

DIRECTION

Based on our learnings in the Insight phase we develop in-depth strategies, recommendations, and tactics to be included in the marketing plan, the media plan, and the overall promotional plan. Recommendations will include but not be limited to the following:

  • Goals
  • Situation Analysis
  • Marketing Strategies
  • Media Recommendations
  • Promotional Timeline
  • Creative Recommendations

EXECUTION

The implementation and roll out phase. The process involves setting predetermined checkpoints for directional input and approvals from client’s organization.

ANALYSIS

Measurement of pre-determined success criteria to refine existing tactics and develop new recommendations for maximizing ongoing success.

We strive to “problem-proof” marketing plans by considering all the likely implementation problems and developing plans that avoid them. During the Analysis phase we are continuously seeking feedback and additional direction regarding clients’ perception of achievement of results. Timely learnings in the Analysis phase are used to fine-tune the overall plan at the Direction phase.